LIV Golf players won't wear league's logo at The Masters
HomeHome > News > LIV Golf players won't wear league's logo at The Masters

LIV Golf players won't wear league's logo at The Masters

May 02, 2023

The players from LIV Golf have "agreed not to wear the logo of the Saudi-funded circuit" at this week's Masters Tournament, as there reportedly "was a meeting between the 18 LIV golfers in this field who are contracted to Greg Norman's league where they decided to ditch the branding on their bags, shorts and caps 'out of respect to the tournament.'" Those without existing deals with apparel sponsors "will still don their LIV team outfits" but for this week at least the main LIV logo "will stay in the wrappers." It is "unclear if Augusta National requested this move" (London TELEGRAPH, 4/3).

Meanwhile, clothing brand Extracurricular "will be sponsoring" Dustin Johnson's 4 Aces team going forward. Johnson was seen wearing the logo on his shirt today. The brand was "started by one of the founders of Travis Mathew," which is heavily involved in golf (TWITTER, 4/3). Mexico-based oil company Akron also is a sponsor of the Fireballs GC LIV team (SBJ).

A big day for the Buffalo Bills; Another big day for Rose Zhang; Jody Allen still not engaging on team sales and from intern to Big Ten COO.

SBJ I Factor presented by Allied Sports features an interview with Danita Johnson, president of business operations for D.C. United and a member of Sports Business Journal's Forty Under 40 class of 2023. Johnson talks with SBJ's Abe Madkour about learning how to sell and to not fear change, becoming an effective manager, the importance of empathy as a leadership trait, and what to look for when evaluating job candidates. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine's awards, such as Forty Under 40, Game Changers and others.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Closing-Bell/2023/04/03/liv-golf-players-wont-wear-liv-logo-at-the-masters.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Closing-Bell/2023/04/03/liv-golf-players-wont-wear-liv-logo-at-the-masters.aspx

Closing Bell Greg Norman Dustin Johnson Manfred talks new rules, other MLB topics WrestleMania 39 sets a host of records for WWE SPONSORED CONTENT ADDITIONAL SECTIONS PODCASTS SBJ TV