Stade Francais become Airwell's first sports partner in jersey sponsorship deal

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Elite French rugby union club Stade Francais have penned a new partnership with Airwell that sees the climatic and thermal solutions specialist become a secondary shirt sponsor for the Top 14 outfit.

Under the agreement, which runs until the end of the 2024/25 season and was brokered by the Sportfive agency, the company's logo will feature on the upper-right chest of Stade Francais’ playing jerseys.

As part of Airwell's first-ever sports sponsorship deal, the brand also receives a package of marketing inventory at the club's Stade Jean-Bouin home and plugins across Stade Francais’ digital platforms.

"The best partnerships are often those that happen naturally. The meeting with Thomas and the exchange around the values and objectives of our two organisations was therefore an obvious choice," said Laurent Roegel, chief executive of Airwell Group.

Thomas Lombard, general manager of Stade Francais, added: "It is always a pleasure to welcome a brand with which we share a common vision of the issues related to sustainable development and environmental protection.

"This partnership is perfectly in line with our corporate social responsibility objectives, and will allow us to meet the challenges of tomorrow's world together."

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