OL Reign Unveils New 2023 Primary “Purpose” Jersey — OL Reign

OL Reign revealed its 2023 jerseys for the National Women's Soccer League season today, featuring a brand-new primary kit for 2023. This new kit is named Purpose, designed to capture the sense of place and environment that defines OL Reign. Aligning the design with OL Reign's mission and values, the Purpose kit and its standout design symbolizes the club's bold mindset and dedication to advocating for the community when it comes to sustainability, social justice, the empowerment of women and LGBTQ+ rights, to name a few.

Worn with pride while representing Seattle, Purpose features a bold geometric pattern inspired by the landscape surrounding OL Reign in the Pacific Northwest. The variation in pattern throughout the jersey originated out of a desire to visually represent the peaks of the mountain ranges surrounding the Seattle area as they meet the waves of the Puget Sound. To break through the limitation of fixed and preconceived design concepts, the pattern was reconstructed, creating something new and uncovering movement that more greatly expresses the impact of the club.

The kit design is adorned with a red vertical stripe on both sides and around the sleeve of each side. A ChromaFlex OL Reign badge sits adjacent to the iconic Nike swoosh in red, tying together the different elements that make up the jersey. The inner neck panel features the word "BOLD" as OL Reign always strives to be bold, on and off the field, using our impact and voices to make a positive change in our community.

At its core, this jersey is meant to convey the pride OL Reign feels in the community that the team plays in and for. Aligning with OL Reign's mission and values, this jersey and its standout design symbolizes our bold mindset and dedication to advocating for our community when it comes to sustainability, social justice and the empowerment of women.

This new kit showcases the pride that this organization holds for playing in Seattle. It expresses the proudness that players and staff have to work in an organization that so keenly respects our community. We are an organization that is proud to play for our state, for our community and for OL Reign. We are proud to do right by the nature and animals that surround our team, and we are proud to celebrate all the cultures that make up our community. We want to inspire our community but also make it clear that we are inspired by our community.

OL Reign will keep Honor as its secondary jersey for the 2023 season. The kit was designed to honor a decade of Reign excellence and world-class soccer, along with the players who have helped to develop OL Reign into the club it is over the last ten years. The body of the kit is solid white, with a red and blue stripe down the front of the kit that features the names of Reign players who have represented the team since its inaugural season in 2013.

Purpose Jerseys are available to order now, by visiting https://www.olreignshop.com/collections/jersey.

OL Reign will continue with Black Future Co-op Fund featured on the front of the primary and secondary jerseys, until such time that the club secures a new presenting sponsor. A partner of OL Reign, Black Future Co-op Fund serves as a critical catalyst for change in the club's community, investing in areas that are underserved and unappreciated in an effort to elevate the community to a more equitable place. As Washington's first Black-led philanthropy, they directly provide more resources, collective power and support to Black Washingtonians, a mission that OL Reign supports deeply.

The club will also continue its valued partnership with MultiCare, once again featuring their logo on the top-back of the jersey. This longstanding partnership is community-centered and focused on promoting holistic health and the well-being of all communities in Washington state.

Tickets to OL Reign's home opener at Lumen Field on Saturday, April 15 at 7:00 p.m. are on sale now starting at $15.