Rich Paul Launches Klutch Athletics with New Balance

One of the NBA's most powerful agents is getting into athletic apparel.

On Wednesday, Rich Paul announced the creation of Klutch Athletics — a new Black-owned apparel brand "co-authored" with New Balance.

Klutch Sports CEO Rich Paul is launching his own sportswear brand with New Balance."Klutch Athletics" will be available April 27th. pic.twitter.com/I6eEJmGydZ

"There's a gap right now that we can fill — creating training product that is functional, but with style," Paul said in a news release. "We’ve seen other brands moving away from youth sports and training, so we’re focused on bringing the new look of training for the next generation. And there's no one better than New Balance to build this with."

The clothing line — which New Balance emphasizes is not a one-off collaboration — seeks to provide for athletes across youth, collegiate, and professional sports.

Klutch Athletics apparel will be available for purchase online and in select retailers starting April 27. T-shirts will carry a $40 suggested retail, while hoodies will be $120.

Klutch Athletics is the latest in New Balance's cultural resurgence.

In late January, the athletic apparel company signed baseball superstar Shohei Ohtani to a long-term endorsement partnership.

The Boston-based company also recently launched the third edition of Kawhi Leonard's signature shoe, the KAWHI III.