Inter Milan Announces Paramount+ As New Jersey Sponsor

With an appearance in the UEFA Champions League final right around the corner, Italian Serie A side Inter Milan has announced a new jersey sponsor in time for the big game.

Inter announced on Friday, June 2, that the logo of streaming service Paramount+ would appear on its jerseys for at least their final Serie A match of the season on Saturday, June 3, against Torino and the UEFA Champions League final on Saturday, June 10, against Manchester City in Istanbul, Türkiye.

Pronti per l'ultimo match della Serie A 22/23, con una novità speciale ⚫🔵🤝 @ParamountPlusIT #ForzaInter pic.twitter.com/FEuJmwcAmC

"This agreement represents a great partnership between two leading brands that are increasingly aiming to reach a global market," the club's website reads.

Inter Milan will wear its blue-and-black striped home kit in the Champions League final, according to reports, but the announcement video posted to social media shows the club's away kit being emblazoned with the Paramount+ logo.

The announcement didn't indicate if the Paramount+ sponsorship would continue beyond the end of the 2022-23 season.

Inter Milan had been playing without a logo on their shirt since late April when they ended their sponsorship with blockchain company DigitalBits over non-payment of their contract.

Paramount+ is owned by Paramount Global, which also owns the CBS television network in the United States. Paramount+ has streamed Champions League matches throughout 2022-23, and the final will be broadcast on CBS in the U.S.